What critique does Schlosser make regarding marketing targeting children?

What critique does Schlosser make regarding marketing targeting children?

• A. He suggests it is a valuable educational tool
• B. He criticizes the manipulation of child preferences for profit
• C. He proposes it helps develop consumer skills
• D. He believes it should focus on healthy food options

Answer: (B)

Eric Schlosser critiques the marketing strategies directed at children by highlighting how these tactics manipulate their preferences to achieve profit. He argues that the fast-food industry employs various methods, including enticing advertisements, iconic mascots, and promotional tie-ins with popular media, all aimed at capturing the attention and loyalty of young consumers. Schlosser points out the ethical implications of this manipulation, as it often leads children to develop unhealthy eating habits and consumer preferences that prioritize convenience and taste over nutritional value. This critique underscores a broader concern about the responsibilities of marketers and the impact of such strategies on children's health and well-being. In contrast, the other options do not align with Schlosser’s perspective. He does not view these marketing efforts as beneficial educational tools or a means to develop consumer skills. His focus is primarily on the adverse effects of such marketing, rather than suggesting a shift towards promoting healthy food options.

Eric Schlosser critiques the marketing strategies directed at children by highlighting how these tactics manipulate their preferences to achieve profit. He argues that the fast-food industry employs various methods, including enticing advertisements, iconic mascots, and promotional tie-ins with popular media, all aimed at capturing the attention and loyalty of young consumers. Schlosser points out the ethical implications of this manipulation, as it often leads children to develop unhealthy eating habits and consumer preferences that prioritize convenience and taste over nutritional value. This critique underscores a broader concern about the responsibilities of marketers and the impact of such strategies on children's health and well-being.

In contrast, the other options do not align with Schlosser’s perspective. He does not view these marketing efforts as beneficial educational tools or a means to develop consumer skills. His focus is primarily on the adverse effects of such marketing, rather than suggesting a shift towards promoting healthy food options.